Marketing Future and Future Markets

Business Marketing: Present and Future

1. Business Marketing: Nature and Uniqueness Industrial marketing or the new term, business marketing, is the marketing of goods and services to industrial customers for use, in turn, in their own production of goods and services. The marketing of business goods and consumer goods have two attributes in common: a purchase is the usual outcome of the process and the result derives from some deci...

Marketing Models: Past, Present and Future

We all build models all the time. When we think about how a listener i5 likely to respond to what we say, we are using a "model" of that person's response (which we update every time we run an "experimentw-that is, have a conversation). We link cells together in spreadsheets at the office; we draw maps to provide directions for others. Every good salespersoi~ has a model of how a customer is li...

The future of health markets

This editorial introduces a new open collection in Globalization and Health on the topic of the future of health markets. In 2012, we undertook work for the Rockefeller Foundation that sought to inform their future investments in health markets. Whereas health markets are sometimes viewed solely through the lens of private health care providers, our approach was broader, viewing such providers ...

Optimal Decision Making Framework of an Electric Vehicle Aggregator in Future and Pool markets

Electric vehicle (EV) aggregator, as an agent between the electricity market and EV owners, participates in the future and pool market to supply EVs’ requirement. Because of the uncertain nature of pool prices and EVs’ behaviour, this paper proposed a two-stage scenario-based model to obtain optimal decision making of an EV aggregator. To deal with mentioned uncertainties, the aggregator’s risk...

Future